Robots Took Our Jerrrrrrbs

Robots and Audio Engineering Jobs

 

 

The Machines Are Taking Overrrrrr….

 

Automation, robots, and high tech software are advancing the progression of humans and how we get shit done.
 

Like Tesla’s INSANELY AMAZZZING robot factory where they make their stylish electric cars.

Or Landr’s cloud based software that could replace audio engineers.

WAIT……WHAT?

Landr created an online service claiming that their software automates the mastering process of music, usually done by a seasoned engineer with impeccable ears, with an algorithm that emulates the human ear and adapts to users’ tastes and preferences.

It developed out of research conducted at Queen Mary University of London that set out to demystify mastering and understanding it on a tangible, scientific level.

The results are top secret, but anyone can make use of the finished product by dragging and dropping a sound file onto LANDR’s website. Wait a few minutes, and out comes a mastered version of your home recording.

Why should you care?Well with this type of technology, the clients that could’ve paid you do this job can now go online and get free masters of their music.

Your job could be over, or not. That’s why it is critical to make yourself indispensable in your industry to where clients will pay for the expertise and experience of working with you.

I’ve tested Landr out with some decent results.

I uploaded a song to Landr that I mixed (singer song writer type stuff with just basic acoustic gtr and vocals) and then it shat out a mastered version and sent it to my email.

It’s actually kinda cool how it works. It allows you to a/b compare the unmastered and mastered versions instantly. And also allows you change the intensity of the limiting and compression.

Is This Good or Bad?

There’s two ways to look at this:

  1. You can decide that the future of audio engineering is over and change careers…or
  2. Adapt, bob, and weave. 

I’ll go for the latter. This could be an opportunity for you to use services like Landr as a tool to help you earn more.

For instance, you could charge recording clients extra to have their songs mastered at a lower rate. Maybe they never planned on getting their stuff mastered. But if you tell them they can get a mastered version for an small extra fee, this could add more profits for you AND make the client happy because they got a great deal.

You could use this service and just give away free masters as part of your pricing. Adding deliverables like this to your pricing package will make you more attractive when clients are comparing you to other engineers.

Here’s a preview of what Landr’s interface looks like:

Landr

 

Watch Landr master a song in minutes:


Here’s a link to an interview of the creators of Landr:

Will Landr Replace Audio Engineers?

I like making my life easier.

What would you do with services like this?

Will you use it to your advantage?

Or will you do nothing and let the robots take over?

Let me know how you could make money with this in the comments.

3 Step No B.S. Guide To Marketing Your Music

How To Market Your Music

Guest Post By: William Tait

From: HowToBeAMusicSuccess.com

I have a friend who markets his music by literally posting a song 5 times in a row with a “Please listen to this, you’ll like it :)” It kinda creeps me out to be honest, especially with that weird smiley face. Not only that, but it’s lazy. When people talk about marketing, you think of things like:

  • Post it on Facebook, that’ll work.
  • Just throw it up on Youtube and see what happens.
  • Maybe if I play my live shows naked, they’ll notice me.

But there’s something we’re completely missing that no one bothers to tell us.

Musicians blow up overnight and we go “Why can’t that be me? I need to do that.” So, we tell our family and friends, we get really excited, get that perfect hit song, we throw it up on Youtube, play a few live shows with it, and what happens? We get about 20 likes, most of them being from family members and old friends. Our friends come to our live shows, stick around and get drunk, then head out halfway through. We just can’t seem to get outside of our bubble and tap that pond of exposure that every other band seems to get. We start going…

Why can’t I blow up? What’s wrong with my music? Do they not like me? Why can’t I grow my audience?

We play live, make a few sales, tell our audiences to “Make sure to like us on Facebook and retweet us”. Does that actually work? Not really. In the grand scheme of things, we’re missing the bigger picture. So after all of this, we get discouraged and our initial reaction is to spam even more out of insecurity and desperation. We tell ourselves “They just don’t get it, I’m the next big thing…”

I did this same thing. I would post a link to one of my tracks on Facebook (God, I was so lazy. I actually considered this marketing.) with visions of it being shared by millions into oblivion as I became an overnight success complete with expensive champagne, my own personal exotic tiger, and hot women. Looking back, I was doing it COMPLETELY wrong. How many people actually listened to it? Like 4 people. What went wrong? Why can’t they see my brilliance?

Here’s the truth. They really do get it. They don’t care because you haven’t shown them how and why to care.

I study other musicians all the time. That’s why I have no life and very little social skills. I really should get out more. These are the most common headlines that make me scream like a little girl:

  • Buy Now!!!!! (Notice the exclamation points. That’ll get em’ for sure!)
  • Hey everyone, it’s Loser Larry here, when you possibly have a minute or two, would you please, please check out my track. I’ve been homeless and eating concrete to survive and my video has only 1,000 views and I really want 2,000 views. I’ve worked really, really hard on this and I would love your opinion. Even if you don’t give me your opinion, I just wanna change the world with my gift. Thank you so much blah blah blah (Can you feel the played up insecurity in this one?)
  • It’s done. It’s finally here. I present to you: X…. (Like it’s some secret magic trick that a magician is revealing behind the red curtains in front of a grand audience and it’ll blow your ass away if you only click this link.)

What we should embrace is the exact opposite. Sticking only to social media is like building a house without a foundation. You should spend all of your efforts outside of social media and instead, use social media as an automatic system that holds your viral plant like a vase. When we focus on short term goals, we put all of our chips in one bag. You must play a totally different game. While they’re busy spamming their grandmother on facebook, you’re out connecting with real people, finding different ways to position yourself, and using art to CREATE audiences and find the audiences who need to hear your talent. We don’t promote our material, we show them our progress and people will gravitate towards us. This effect increases over time and before you know it, your tribes are doing all of your work, spreading it like a virus to their people.

With that being said, here is my 3 step process to actually market your music, increase your sales, and grow your fan base the honest, ethical, and tested way.

Step 1 – Get Your Mind Right

Don’t Spam – People Don’t Care For A Reason. People don’t all of a sudden buy from you on your 5th re-post of your new single. When I see people post their tracks going “Check it Out!”, I see someone who’s desperate. They don’t really know what to say but they know you should listen to them. We do this because others do this and we think it’s the right way. We play it safe by going “Hey, maybe check out my tracks, it would mean the world to me, sorta hopefully?.” It’s a very insecure method. This is a natural learning lesson, so don’t be discouraged. We just don’t want to get hurt, but by adding to this noise, we don’t separate ourselves. However, we must go deeper.

Instead, what we do is promote confidently, ethically, and slowly. We avoid seeking attention from using sob stories and ego boosters. They really don’t matter to our audience. We stay on our course and people will see our results and want to be apart of it. We don’t have to say anything, we show them. People like to be with winners and once you get bigger, people will spread the word for you and associate themselves with you automatically. Don’t ask others for help, show them your progress.

The Long Haul – Be The Tortoise. A common trend that even big labels use is buying your audience. At HTBAMS, we stay far away from this. We don’t use shiny tactics because we’re honest and we want actual sales. You can’t get sales off of fake fans. Embrace your current stage and avoid acting bigger than you are; people will respect that. When you buy your audience, what that says about your business is that you are promoting for the sake of appearance and not value. That tells me that if I buy from you, it’ll probably be shit.

Think in the opposite direction. Sales are generated by providing immense value, not the appearance of value. Look at the bigger picture. In business, it takes 5 years before actual results come in. You must commit to this principle and realize that you’re in this for the long road, not instant results. The faster it comes in your hands, the faster you’ll lose it.

Celebrate The Small Wins – The Big Wins Are On Its Way. It’s easy to get overwhelmed. This is why we say “Ok, I just want 5 fans this week, not a 1,000,000”. We begin to think in terms of attainable, habitual processes. What we’re actually doing is setting ourselves up for long-term success. Success is being in a better position than you were before. Gaining 1 fan is a win. If you get in the habit of expecting big results in the beginning, you will set yourself up for failure. We often compare ourselves to more successful people as a result. You’re missing the hard years of work that has led to that point. If you skip this mental framework, the big wins won’t happen. The big wins happen as a direct result of each small win accumulating over time. You create this pyramid that breaks the clouds.

Action Step:

1.Write down 5 sentences that demonstrate your commitment to ignore the promotional noise from others, respecting the process, and enjoying the fulfillment you get from going at a slow, methodical pace. Use this as a reference book.

Step 2 – Create Your Tribe

Establish Your Tribe – Become Their Leader. Aside from your family and other musicians, you should have at least 5 fans who’ve either bought your material or have shared your stuff. You want to focus on these select people because they’re your FIT’s, your first initial tribesmen. They have gone out of their way and have taken a chance on you. What that tells us is that they are outspoken, fearless, and willing to take risks. Also, they need a leader. They are more likely to promote for you versus you doing it by yourself entirely. Find 5 of these fans and contact them. Show them your identity, vision, and goals. Explain your process and how they can help. In return, be creative and offer something of immense lasting value. People help if you ask them, but people clamor to be apart of the next big thing.

For example, people would’ve killed to have joined Google and Apple before they made it big. You present it in this same fashion. Your main goal is to create friendships and relationships, not to sell or promote. Once you have these FIT’s, promotion becomes an inevitable process. If you focus on creating personal relationships, people will see you as genuine. They will bend over backwards to help.

Establish Your Social Presence – Create An Automated Social Machine. In the beginning, stick to 4 main social outlets. You decide on these based on your audience demographics. I stick to Twitter, Reddit, Facebook, and Youtube to help funnel and generate sales leads. If you do more than four, you will become overwhelmed. Take this simple core system and automate it using a social media collection site (I like HootSuite). You can expand later when you have a need to do so. Scarcity is a powerful selling tool that you must utilize.

Promote via targeted established relationships, not spray and pray. Connect with bloggers, internet personalities, media outlets, and establish friendships. Introduce yourself, ask if you can chat for a few minutes because you want to learn from them. Research and find out what you can provide specifically for them as value and present it to them. If you provide great quality work, they’ll gladly share because it improves their status. Focus on where your customers find new music and you may realize different outlets not being taken advantage of. Signing up for music finder sites (Pandora, Spotify etc) is great because people who go there are your actual audience AND looking for new music. These are the people who want what you can give.

Create Your Promotion Calendar – Break It Down. Break each step down to the smallest action and create your 7 day promotion plan. When you create this, think in terms of do-able actions. We set ourselves up for success by doing small, habitable actions. We set ourselves up for failure by doing too much at one time. For example: Week 1 – Find 5 new fans of your genre and where they hang out at. Week 2 – Contact them and show them your plan etc. By creating this system, the next steps are a piece of cake.

Action Steps:

1. Reach out to 5 new fans in your genre and show them your model. Research who is on what site, what part of your audience hangs out around, and ways to reach them. Find 5 internet personalities, media outlets, and bloggers who fit your style. Develop friendships with them and show them the value of joining your tribe.

2. Determine the 4 main outlets you will use to promote your material outside of live performances. Create your social plant and water it twice a week with quality posts. Change it up and have fun with it. Don’t spam, don’t beg, and don’t ask. Show them your progress.

3. Set up your promotional calendar at its basic level. Break down each day into small, do-able steps. Monday – find 5 sites where my audience likes to hang out. Tuesday – Find 5 people who like similar styles, Wednesday – Develop your pitch email, Thursday – Draft your cold email, Friday – Send.

Step 3 – Become Remarkable

Make a Splash with your Live Shows – The Ripple Effect. Guerilla Marketing and music work beautifully together. It grabs people’s attention in unorthodox ways at low costs. Your job as an artist is to redefine core principles previously unknown. You do this by being remarkable. By creating fantastic quality and splashing in your pond, people will take notice. This could mean finding unique ways to grab people’s attention or communicating to others in different ways. This ripple effect will travel across different tribes and they will share it with others. A few examples of this include: creating an incredible scene in public, embracing street marketing concepts, or creating public works of amazing art. One example that I remember was a business executive dressed as a homeless man who went up to a random stranger and gave them a secret code to decipher. This guy went home, posted it on Reddit, and it sent the internet into a frenzy. Turns out, it was a marketing scheme for a company. It worked.

Combine this with your live shows and integrate these same principles. Think of what stuck in your mind the most when you saw live shows. People will stop what they’re doing and observe you. You now have their attention and the overall value of your performance has increased ten-fold. Jimi Hendrix lit a guitar on fire and Eric Sardinas smashes beer bottles and plays slide guitar with Bud Light shards (I saw this 7 years ago and I STILL remember. See how it works?). They will video tape you and show it to their friends. Keep in mind, the action or work of art MUST relate to your art. Don’t burn down a building every live show you do. Don’t do something that would tarnish your reputation or product, but enhances it. Whatever is the case, use your imagination and have fun. Don’t limit yourself.

The Truth About Viral Marketing – The Iceberg Effect. When we see a successful marketing campaign happen, we think luck. However, it’s years and years of hard work and usually, really good. Malcom Gladwell explains this process beautifully and named it “The Tipping Point”. For example, prior to the explosion of PSY’s Gangam Style, celebrities were approached by Scooter Braun to help promote it. They uploaded videos of them doing that funny dance and that shit exploded. The celebrities were enamored by the craftsmanship of PSY. Focus on your material by being objective. Can what I put out stand the test of time? Would this be enjoyed by people 100 years from now? Take off the shaded glasses and listen to your music without emotion. Does it spur something inside of you? Or does it go “Thats pretty good, I guess”. Spend all of your time on creating one amazing track, not 50 good tracks.

Test and Repeat – Consistency Equals Buzz, Repetition Equals Success. Take each of these previous steps and repeat. When something doesn’t go our way, we go “Ok, that’s fine. That wasn’t a failure, that was just a test.” In marketing, this is called A/B Testing. This is a method presenting the same thing but in two different ways. We then measure these results, find what works, and do more of that. At HTBAMS, we do the same thing. Do people resonate directly with your words? Your fast music, or slow music? What about our funny quirks? Measure this by simply asking. Consistency is the core behind becoming a bigger business. Repetition ensures growth. By being consistently present, people reckon you as a bigger force. However, by testing what works and doesn’t work, you fine tune your branding message and identity until it starts building further momentum.

Action Steps:

1. Research other tactics of guerilla marketing and develop your promotional playbook. Figure out what fits in your model as an artist and think of 5 ways to implement creative promotional tools outside of the norm at the simplest level.

2. Get feedback from 5 people who are not your family or friends on 1 track. Ask them questions like “What was your favorite part of the track?” “What didn’t you like?” What makes a good song to you? If their response is anything but “Hell Yeah this is AMAZING!”, then go back and revise.

3. Split test your material. Measure what works in live shows and what doesn’t work. Create two columns: marketing concepts that work for this group and marketing concepts that don’t work for this group. Measure the response and craft your campaigns around these small wins.

If you like this, you can find more articles at howtobeamusicsuccess.com.

But first, what marketing tactics work the best for you? Leave a comment below.

Copyright How To Be A Music Success 2014 © howtobeamusicsuccess.com

HTBAMS

 

Get your Foot in the Door, Travel the World, and Get Paid. How To Get Live Sound Jobs: Interview with Jeff Wuerth

How to get live sound jobs

Working on the road can be an amazing experience in the Live Sound world.

You get to see new things and places all over the world, learn new stuff, meet interesting people, and all while getting paid. And in my experience on the road, I saved boat loads of money up that I used for fun, education, investing, and buying yummy tacos and rolls of sushi.

I had a chance recently to catch up with my friend Jeff Wuerth of audio production company Clair Global, to get insider strategies to land live sound jobs. Jeff has had an amazing career so far working on tour recently with Jay-Z on the Magna Carter US tour, Maroon 5 as their monitor technician, as well as previous jobs working live sound for Kelly Clarkson, Paul McCartney, Adam Lambert, Kenny Chesney and more. He’s also doing more work as the system engineer for live production shows.

We did a short 10 question interview where you’ll learn things like:

  • Why working live sound on tour can be rewarding
  • How to find live sound jobs and what to look for in companies
  • Things to avoid in the live sound industry
  • Essential skills you should have if your new to live sound or coming out of the studio
  • What work days look like on the road
  • Challenges and how to keep your edge
  • And more…

If you’re interested in getting into the intriguing world of Live Sound Production then read on and learn more from Jeff.

Onward!

1. What’s your favorite thing about live engineering/touring?

I love to travel for work. I don’t think I could ever have a job in one location for now, it would get boring for me. I like to put on shows, the energy level is high and it’s a fast environment. Every day is different.

2. What are your top 3 challenges? How do you conquer them?

I would say at this time it’s keeping up with technology at Clair. I’m not a book person but there is a ton of protocol that has to be followed with the company from gear to personnel. I’m not good at remembering all the functions of gear unless I’m using it and sometimes it can be months before I see a peace of gear I was trained on. Once I start using it every day it’s not a problem for me but it sometimes takes time to remember.

Challenge number two is keeping your personal belongings limited, like luggage and electronics. I love gadgets, but you can’t bring a lot of stuff, you have to live on a bus with 11 other people.

I think the last challenge is dealing with difficult people every day sometimes. You are sometimes on their bus, or sometimes just have to interface with them at load in and load out. Most people are awesome but all it takes is one grumpy person to being down a good vibe on a bus.

3. What does your average day working on the road look like?

Once the alarm goes off, I climb out of my bunk on the bus, carful not to disturb any of the other crew members who may still be sleeping while I’m
getting ready. I like to head inside about an hour before load in starts to grab a quick breakfast, then head out onto the venue floor to start measuring the room and inputting the info into software that can predict how the PA should be hung to achieve the best results. Once completed I will make sure everyone on the crew knows how we are going to hang the PA and make sure we know the paths for snake and power. While gear is rolling off the truck everyone on the crew directs stage hands so it ends up in the proper location.

Once the entire truck or trucks are dumped, we do as much as possible while waiting for riggers to pull up points. On smaller tours the points may be pulled before all the audio gear is in the room, on a larger tour, you may have to wait hours. With my current tour, I prefer to make sure the PA is hung before heading off to lunch. After lunch we will generally noise all the components and make sure everything is at 100%. Once the stage is complete, we will begin to actually tune the PA. Generally this takes about 20-40 minutes depending on the room.

After line check we have a break while waiting on sound check. With my current gig our sound check is done right before doors, so I’ll head to dinner after sound check, and then get back to FOH to babysit things while patrons are entering.

After show it’s time for load out, then shower and bed.

4. What are some essential skills one should know coming out of a studio environment transitioning into live sound?

There is no time to do things over, and everything is much faster paced.

There isn’t time to always troubleshoot a problem in a show situation, the problem just has to be fixed as quickly as possible.

Obviously the next day if a line goes down for some reason it will be checked, but you have to think extremely fast and produce results. You also need to be aware of the other people you are living with on a bus and working with on your crew.

If people like you and you suck at your job, you will probably do better than someone who is great at their job but everyone dislikes.

5. Can you suggest any educational resources/mags/blogs/books/people to study and learn from?

To be honest I have gotten rid of almost all my magazine subscriptions and dont read books on sound for fun. Live Sound is the best magazine other than Mix that I can recommend.

6. How do you find work/gigs and what do you look for in a company?

I only work for Clair so they tell me what gig I’m doing. They are the only real company I have worked for. I don’t see myself working for any other
company any time soon.

Sidenote by Anthony: The way I find audio engineering jobs is to pick a job title I want, pick 5 companies I want to work for, then meet people or use my network to get on the inside and land an interview or pitch them my mad skillz. I’ll have more details on this technique in future posts and also in my new video course that’s being designed right now.

7. What do employers look for in hiring a FOH/monitor engineer?

I can’t honestly answer this one because I haven’t been hired to be a FOH or monitor engineer. I have done those things for the openers, but I could have been anyone and done that. You definitely have to get your foot in the door and show you a capable of the task. In most situations it takes quite a while and years of experience.

8. What are some things in the live industry to avoid?

Make sure to stay responsible, and always able to complete your gig. Everyone out here is an adult, and it’s up to you to make sure you’re able to function every morning and get your job done. No one is out here to baby sit you.

9. What position do you like better Foh or monitor engineer? Why?

Other than mixing opening acts, I have not really done much in the way of mixing. However, my career has steered me into working as a System Engineer, and I have really enjoyed that challenge so far. Learning how to work with the aiming software to predict how the PA should be hung and tuning the PA once it’s up has been great. I can’t wait to continue in the System Engineering position and work with larger, more complex systems.

And any other thoughts, pitfalls or suggestions would be great too..

Just know that starting in this line of work it could take years to get your hands on a desk. I know guys that have been with the company much longer than me and have not ever touched a console. I worked hard in school and that also shows in my work on the road.

I was offered a position far sooner than Clair usually allows their employees to move up into considering the amount of time I had been with them.

One last thing, in my personal opinion it’s not a great idea to tell people you came out of a studio and after you have been hired dont tell people you went to Full Sail.They will probably find out sooner or later, but don’t ever offer that information.

One thing that gets to a lot of people is the travel. Make sure you are ready to leave your home for months at a time and live only out of a suitcase with your work clothes and day off clothes. Give it a try at home and see how you feel about it.

Follow Jeff’s adventures on the road on Twitter: @jwuerth

And on his site: http://www.crankthevolume.net/

And watch this kick ass video Jeff made of what a Maroon 5 concert looks like in this time lapse video from scratch to finale.

Comments: Add a comment and share this post with people you think it could help.

Get Audio Engineering Jobs Sent To You

Get Audio Engineering Jobs Sent To You

The Automated System that Works Hard For You Behind The Scenes

People think finding audio engineering jobs is hard.
The truth of the matter is, it is hard, if you don’t know what you’re doing. I always hear people complain and say things like:
“Don’t go to to audio school, it’s a worthless degree.”
“It doesn’t pay well.”
“I’m giving up the audio business and getting a regular job.”
I tell these people to get the f-heck outta here and smack them with a Doritos locos taco.
You have to do the opposite of what these failed engineers do. Copy what the successful engineers do and you’ll have a better career. Audio Engineering does pay well! There are jobs out there waiting for you. You just have to learn the art of landing those paid gigs.
Wanna know a secret tactic to get jobs?
Enter: Thumbtack
Thumbtack is an innovative website that connects customers with service professionals.
It’s FRIGGIN awesome!
I’ve been taking advantage of it since 2010 and they’ve sent me many audio jobs and long term customers!
How it works:
  1. You sign up for a free account
  2. Create a profile page (photos, descriptions, service offerings, get really detailed)
  3. You select the service you provide
  4. Enter the logistics (where you are)
  5. Then thumbtack works behind the scenes to find customers for you
  6. You’ll get multiple leads per day via email of customers looking for your service
  7. You choose to accept the lead or not, and send the customer info/quote
  8. Customer decides to book your service and then you do work and get PAID!
This service will bring you loads of PROFITS! More income to afford yummy tacos woohoo!
And they do all the boring marketing work for you. They’ve raised $19,000,000 in funding to make this experience amazing for customers. And people looking for YOUR service are using it with rapid growth.
Just sit back, relax, and when leads get sent to you, respond with lighting speed. You’ll be competing with a small amount of other engineers that are on thumbtack as well.  But don’t worry, there aren’t that many yet. So you want to be an early adopter.
AND……. If you’ve signed up for this newsletter, I’m going to teach you how to make customers beg you to work for them. You’ll learn how to price, how to sell, and how to dominate your audio niche.
So if you already have an audio engineering service you can provide today and are looking to get PHAT PROFITS then…
GET ON THUMBTACK TODAY
By the way, the leads do cost money on thumbtack. It’s a pay per lead plan. You can get discounts with the more credits you purchase. Currently, a credit cost $1.67. So if you only spend less then the cost of a beer, and the job pays you $350, then this is a no-brainer service to use.
I use thumbtack everyday to get audio engineering jobs.

Here’s what my inbox looks like from getting fresh audio job leads.

If your stomach is cringing because you have to pay for jobs, and don’t see the value of paying a small commission to someone that gives you a customer that pays you massive stacks of cash to engineer them, then this isn’t for you. Just join the herd of complainers and sip Caprisun, sitting on the couch, watching Breaking Bad.

However, if you want to get paid doing audio engineering and you want to do what the successful engineers do..

Then thumbtack is PERFECT for you.

This is just ONE of MANY channels I use to get audio engineering jobs. It’s easy to get jobs if you know where they are.
All you have to do is sign up for Thumbtack  and enjoy more income today.
P.S. Thumbtack offers refunds for all the leads that don’t respond to you. So basically, it’s almost risk free.
P.P.S. Comment below and share your success stories on using thumbtack.

The Hassle Free Way To Get Clients In Your Door (and not be annoying)

Find audio engineering jobs you're passionate about.

Smart Audio Income helps audio engineers get paid.

I’m writing this post for you at a wine bar. It’s 12:30 in the afternoon. This is one of the great benefits of being a freelance audio engineer! Freedom to do what I want, work from anywhere, and make my own work schedule. I have clients later tonight recording with me so hopefully I won’t get too hammered on this sunny day in Florida.

Today I’m going to share with you an insider tactic to help you get clients. This will be for the engineers that don’t have that much confidence to sell your service. For the engineers that don’t want to be annoying when approaching potential leads.

There’s a way I get potential clients into my studio and sales funnel to pitch them my audio engineering service. It’s a guaranteed way to get the sale and earn that precious income. And so far, since the 5 years I’ve been using this tactic, I’ve had a 97% closing ratio. Nearly everybody that I pitch my engineering work to with this strategy ends up hiring me.

Enter the:
Free 30 Minute Consultation

What is it?

The 30-minute consultation is getting your potential client to a private meeting with you or your associates and finding out what problems they face and how you can HELP solve it for them.

It’s designed to increase your income, and get more clients.

It’s a one-on-one meeting. You ask the prospect questions and you LISTEN. Talk LESS. Build rapport and figure out what their biggest dreams, goals, hopes, and fears are.

Once you know what the prospects pain points are, you can customize your pitch catered to their needs, wants and desires, and close them on the sale.

This is sales 101 at it’s finest. And the BEST businesses and audio engineers know this and use it everyday to stay booked and earn a living.


Before we get into the tactics and mechanics on how this works, let’s first touch base on the most important takeaway from the consultation:

-This is all designed to EARN INCOME.
-The only way to earn income in this biz is to get your customer to TRUST you 100% that you can solve their problems.

What are some common problems of audio engineer customers?
I mainly work in the indie music business and here are the common challenges my customers have:

  • Getting their name out there
  • Creating a BUZZ
  • Sounding great
  • Building a fan base
  • Direction and guidance on what sounds good
  • How to record and structure their song arrangements

These are just a few common problems most artists face. Notice it’s not that technical. It’s more abstract.

They don’t care if you have the greatest engineering know-how. Recording artists are creative people. And creative people need help with direction and what to do with their art.

So a deep understanding of their needs, wants, and fears will instantly set you apart from everybody else and get you paid more because you’ll know exactly what they need and how to help them.

Engineering these artists is only half the work. There’s lots of psychology and people skills involved with this.
 


How can you help them?

To begin with, you’ll need to customize your pitch for every consultation you do. It’ll never be the same. But having templates, systems, and guidelines in your supply to help you streamline the process will make things hassle free.

The top performers have systems.

Some common scripts and templates I’ll use:

“I understand how you feel. Most of the clients I work with face the same challenges. I can help create your buzz by helping you make amazing, professional sounding music you can share, promote, and sell.

You’ll be able to connect with and build your fan base with this music project. First, we’ll brainstorm your project and lay out a game plan for the production process. Second, we’ll start production and I’ll help guide you every step of the way on what sounds good and throw in some creative ideas to help make an excellent recording.

Having a professionally recorded project will help you get your name out there because people will take you serious when you sound like the pros. I suggest we start by booking a 4 hour recording session and then go from there.

After recording is done, I’ll mix the songs and make them sound the best! It’ll cost you (your pricing fees) and what you get is the studio, engineer, recording, editing, mixing, burned cd, mp3s, pro tools files, and 3 amazing songs you can promote, etc? I have times available this Saturday and Sunday.

Which day works best for you?”

This is my exact script on what I’ll say based on the consultation.

Notice the wording, how I talk about THEM. And notice how I tell them everything my price includes and what they can expect from me. (This creates high value when customers know exactly what they’re paying for). Notice I give them options on which day to book. Always give them choices: “This or that”

When I started implementing this tactic my business skyrocketed. I went from being afraid to pitch my service, to making it easy to win and using a system with word scripts to help deliver value and close more clients. And I’m able to close 97% of the prospects I give consultations to.

This one little thing you do can increase your income immensely!

This is the magic approach! The hassle free way to get new audio engineering jobs and not be annoying.

I guarantee this will work for you. I’ve been teaching this to friends, students, and studios and they’ve been getting huge success.

Key takeaways:

  1. I know what problems and challenges my clients face
  2. I customize how I can specifically help them fix their problems.
  3. I use a call to action (ask for the sale) with 2 options, now or later. (make it easy to choose)
  4. It’s also a good idea to have multiple pricing options so clients have choices based on budgets


The biggest challenge most audio engineers have is they’re afraid to ask people to pay them. Don’t be! You are the doctor that can help the sick. Customers have pain. They need you. You can fix it. And you’re gonna charge for it! :)

This is getting deeply inside the head of the client and figuring out EXACTLY how you can help them. 


 

How do you get potential clients to your consultations?

You ask people. Or you can put the free consultation ad on your website, email, text message, etc….

Here’s what I use on my website: 




This is a couple of snapshots from my website. When clients find me they’ll see options to book the free 30 minute consultations. And I usually do the consultations first before I ever ask them to book time with me. This helps me qualify clients and ensures we are a good match financially and personally to work well together. The free 30-minute consultation will make your business easier by working with the right clients, and kindly turning down business that is not good for you.

And remember this, when you’re asking people to come to the consultation, never talk about money or pricing. What your selling is an appointment. If they insistently demand for price quotes, give it them. But you’ll have a greater success rate if you get in front of them first. If they ask for pricing right away, I’ll say things like “I have several pricing options based on individual budgets, let’s meet first and figure out which pricing option will work best for you”. I have different rates for pay by the hour, booking block time, and doing full albums. It’s really hard to give them an accurate quote unless you know what they need first, hence the free consultation. 

A lot of times clients will call you and ask for price quotes and then compare you to the other engineers and go for the cheapest. But what we want to do is find out what they need first, tell them how you can solve their needs and deliver value with the best quote like how I did in my script.

The 30-minute consultation is always free. And psychologically, it’s something concrete that clients will get. They get 30-minutes with an expert engineer..

Sometimes you have to customize your pricing. But when you do it in this manner, you demonstrate high value. In the clients head, they’ll know you can help them do what they want. You tell them you’ll solve their problems. And at this point, they will pay whatever your fee is if they trust you and like you.

The smart and serious customer pays for value. And they usually won’t negate your fees when you start the sales process with a free 30-minute consultation. Getting high paying customers that don’t whine and complain is the Smart Audio Income philosophy. 
 



Here’s a guideline on what kind of questions to ask clients in your consultation:

  1. Tell me a about your project.
  2. What is your greatest challenge?
  3. What do yo think the solution is?
  4. What is your ultimate goal?
  5. How do you think you can reach that goal?

 

And you want to make this a relaxed interaction not an interrogation. Have music playing in the background. Offer snacks and beverages. Use a notepad and take notes. 

Tell stories on how you helped similar customers with the same problems. This will put them at ease. The best trick I know is to smile. Smile a lot. It’s infectious. It’ll lighten up the mood and you’ll earn their trust. And when you earn trust, they’ll pay you. You have to be a great salesman.

Who do you know that’s a great salesman or is really outgoing and everybody loves them?

Most of these people types are like puppies that are excited to see you when you get home from work. They smile, they give you tons of attention, and they make you happy. Be that puppy in the consultation. These puppies are the engineers that get the most work. Clients love them.
 




Resources:

I recommend you read some books on sales, human behavior, and self-improvement. Invest in yourself. It’ll pay off HUGE!
One book I read a few years ago that resonated with me was:

Enchantment: The Art of Changing Hearts, Minds and Actions by Guy Kawasaki (who helped Apple’s success in the early days)

It’s a great easy read that’ll teach you how to be likable, get more friends, get more business, and make living a good life easy.

In summary, the Free 30-Minute consultation is a psychologically-engineered tactic to turn potential leads into paying audio engineer clients. It doesn’t matter what field your in. It works for all types of audio engineering jobs.

And remember I have a 97% closing ration using this.

If you want to increase your income, book more business, and get more audio engineering jobs, then you should implement this tactic into your daily regimen.


Action Steps:

  1. Create a 30-minute consultation pitch and use it on your website, emails, etc.
  2. Come up with 5-7 questions (or use mine) to ask your clients.
  3. Make a list of 3 potential customers you can offer free consultations to and contact them today.
  4. Remember to talk less and listen more. Then customize your sales pitch tailored to THEM and their needs.
  5. ASK FOR THE SALE!
  6. Rinse and Repeat.
  7. Go grab a beverage and celebrate!




P.S. Got questions, recommendations, success stories? Comment below. I read every single one.

 

Turn Your Free Work Into Paying Clients

smart audio income

Herrrrrow my friends :),

First of all I’d like to thank the SAI subscribers that took the time to comment on my Reddit Post from the last email. You are amazing! So far it has something like 70 plus comments on what audio engineers aspire for in their career.

They say things like:
“I want music to be the center of my life.”
“I want to pay down debt and support my family.”
“I want to have enough status that clients seek me out instead of me seeking them out.”
“I just want to work on music projects I’m passionate about, and if it pays, hell yea!”

Any of these things sound familiar?
If you haven’t got a chance to check out what people are saying visit the link here:

What are your hopes and dreams as an audio engineer?

At Smart Audio Income, my mission is to help you reach your goals and beyond

I’ve had so much fun in my career, from working in the studio with grammy winning artists, to living on a tour bus for 3 months and traveling with 3 top tier artists across the US for 40 plus shows, and even getting surprised by one of my favorite artists randomly showing up to the studio to record a song.

It’s mind boggling in hindsight writing this email and remembering all the crazy shit I’ve done. 

This is a very creative and rewarding industry. And I want you to be successful in this crazy weird industry and get paid to DO WHAT YOU LOVE.

That’s why I started this. I want everyone to not have to wade through the bullshit side of this profession. It’s kind of a secret on how people get paid to do this. And I’ll uncover all the secrets I know to you. Just be patient, and trust my systems.

Nothing happens overnight, but if you stick with me, read this blog, subscribe to my private email list and invest time into improving yourself and learning, imagine where you’ll be 6 months, 12 months, 2 years from today.

Sound good?

Alright so let’s get to work!
 



I’ve recently asked my private email list: What’s The One Thing You Have Trouble With?

I got some really great responses. And I’m going to share with you what one reader had problems with.
I’ll edit out specific names, locations, etc.. because I don’t want to be a bozo put subscribers on the spot.

Today we’ll cover:
How To Turn Your Free Work Into Paid Work (just a few simple steps) and also….
How To Get Clients That Pay For Value And Trust Your Service

So What’s the MAIN problem you face earning a living as audio engineer?

Enter: Tim Baker

“I’ve been engineering and mixing for quite some time. Of course I was offering free services in the beginning until I recently had the confidence in my sound and quality from experience and getting my schooling in Arizona for Audio Engineering in multiple areas.

So I am in a transition stage to get paying clients and they still want it for free. I’m building a portfolio of music as I go of recent work. And I’m trying to use social networking to reach out to artist other than just local artist.

And another thing I find an issue with is the area I’m in isn’t so supportive of other artist in the area to better themselves and think they can do it all and are closed minded so it’s hard to get people to accept my services.

Any advice on what direction I could take would be great. And secondly turnaround time I feel is a big thing as well for mixes. How would you keep a consistent turnaround time with clientele changing on you?

And to answer the last question Yes I would be willing to invest in myself with a premium course if I feel like I’ll gain more from it than looking it up online. But yes I would invest.” -Tim
 



My response:

Hey Tim!

Thanks for your response.

It seems like you may be asking the wrong types of clients for your service if they expect it free.
I’d suggest to position yourself and your service as something premium that will attract only the serious artists that will gladly pay premium rates for value.

One quick fix I’d suggest that I did was to charge more. If your rate is $25/hour, bump it up to $50/hour. 

Using human psychology, your higher rate will cause your prospect to perceive you as a top notch pro that’s able to command higher prices, and in turn, provide higher quality work.

The perceived value is “If I pay Jimmy $50/hr, I will get the best work done!” Versus, “Bob down the street only charges $20, I wonder what the quality is like?”

Think of Apple charging triple the amount for computers vs. windows based PC’s. PC’s have the same tech/specs if not better than Apple, but Apple has the perception of being top quality. “I’ll pay more for Apple because it’s better”  But in fact, it’s the same technology. 

Charge higher, position yourself as the best, attract better customers, that pay MORE.

Another interesting case you’ll find in charging higher rates is you’ll quickly filter out the serious artist from the fakes. You’ll have better clients, more money, and have more fun! These higher paying clients also complain less and you’ll have lesser challenges working with them. They are also usually smarter and will trust you to do your job.

Where as the lesser paying client will demand the WORLD, MOON, and STARS from you and complain a lot. I know this from personal experience and also from interviewing top performing engineers.

You might think, “if I charge more, I’ll lose out on more customers”. It’s okay to think this though. 
You may miss out on a few low paying clients that will use you and never return, but you’ll gain a higher paying client that’ll will stick around and keep hiring you as long as you did a good first job. 

And keeping these higher paying clients coming back will make up for the lost business of problematic cheapo flaky artists. The higher client is loyal and doesn’t want to have to find another engineer.

But when you charge a higher rate, be sure your prospect client knows EVERYTHING included in the price. 

You DO have to justify why they are paying this price. I’ll teach more of this in the premium course I’m getting ready to launch. 

Ask yourself, “Why am I this price?” “What value can I provide?” “Am I faster, do my mixes sound better, do I give the client more stuff than others?”

Most of the time, just understanding what problems the client has and being able to help them fix this problem will put you at the top of the ranks.

Remember, you’re solving the Artist problem of sounding radio ready and getting their music sounding so good it will impress their friends and make them stand out from the crowd. 

They want to focus on the music while an engineer/producer works behind the scenes to ensure their vision comes out of the speakers properly. 

When you pitch your service say things like this: “Artist, I can help you make your music sound amazing so you can promote it, sell it, and reach your fans. All you have to do is focus on the music, while I worry about all the tech/audio/wizardy”

Talking like this will make clients think of you as “Jimmy can really help solve my problems.”

One of the secrets to staying booked as an engineer is this subtle psychology that goes into making people comfortable with you enough to not only hire you, but pay you a lot of money.

It’s all about them not you. Talk endlessly about them and their music. Talk about their goals, dreams, and music. Get a good understanding of what they really NEED and then pitch them your service and explain HOW it fills their need. “My service will help you get famous by sounding professional.”

Hope this helps. I know It’s lot to digest. But digest it and you will get paying clients. I guarantee.

Oh and as far as mixing turnarounds. I have this problem a lot with new starting new sessions everyday and getting backed up with having to complete mixing on old sessions. 

The trick to fix this is to don’t sleep and work everyday, lol. If you have this problem then it’s a good thing. Your booked solid!

Also, try using templates to speed up your workflow. I use a Pro Tools template for recording that’s also set up for mixing and mastering. All my tracks are routed to busses with all the plugins I need. So when I start a new session everything runs smooth, fast, and easy. I also do editing and rough mixes as I’m recording.

By the time everything is tracked, I’m about 60 percent done editing and mixing. This takes lots of practice and I’ve learned this from billboard chart topping engineers when I used to assist with them.



Do free work to develop relationships, build a demo reel and increase your credibility to shop for new paying clients. I talked about this in my ebook.

If you’re doing free work now for friends or whoever, that’s okay, you can use your finished work as your demo reel to share with the new clients that will ask for samples of your work. You can put the samples up on a website or soundcloud and prospect clients can hear that you know what you are doing.


Key Take Aways:

  1. Increase your rate to seek better clients (value perception, remember Apple computers)
  2. Understand your customers. What do they really want? What pain do they have that you can fix? Ask them.
  3. It’s all about them (the customer). Most of them don’t care what gear you use. I’ve only been asked that a couple of times. Work relentlessly hard to uncover what your customer’s needs are and ALWAYS talk about them. Build rapport first, before you ask for the sale. Read books on persuasion and sales (it’ll help you become a better engineer) My favorite is Enchantment. It’s every popular book on relationships and business boiled down into one easy read.
  4. Do free work to build up a portfolio of at least 3 finished projects that you can use in your marketing arsenal for reaching out to new paying clients.


Now go out and get to work!

Comments:

What’s worked for you? Have any success stories with these tactics? Please share with us in the comments.

How to Take an Intelligent Career Risk (That Can Get 10x Results)

audio engineering jobs

photo: Derek Gavey

Taking risks in your career as an audio engineer is an important piece of winning the game.

In my experience, taking career risks has usually paid off big. Sometimes it doesn’t pay off.
But when it does, it makes the risk worth it.

My first career risk involved me moving to a city (Los Angeles) from (Orlando)  where I didn’t really know anybody or know exactly what I wanted to do. All I knew was Los Angeles has a huge marketplace for audio work in the film and music industry.

Without hesitation, I packed up my stuff, flew to LA, slept on my aunt’s couch, with hopes of making a career as an audio engineer. It was an uncomfortably risky decision I made. Yet it was exciting too.

I had no car. Had to get a bus pass. No money in my pocket. Just my family there to feed me and give me a place to sleep (super grateful for them!)

I ended up working at 2 part-time jobs at Disneyland doing inventory management and Marriott selling timeshares. Tried really hard to get audio work but just couldn’t find any because I was fresh out of college and simply didn’t know HOW to find a gig.

It was a hard time. I was doubting myself on the huge risk I took moving to LA. My girlfriend ended up dumping me. I hated my 2 jobs. I spent lots of valuable time waiting for the bus to get to my jobs. I was about ready to move back home to FL until my buddy Chino calls me.

Chino offered me to move to Chicago and do an internship with R.Kelly at his recording studio.

My second big career risk: Work for free and move across the country again.

Long story short, I accepted that internship, worked for about 2 weeks, I got hired on staff as one of the studio assistants, learned how to engineer from some amazing engineers, worked with grammy winning artists, and made lots of important connections that later helped me in my career. Later, I then moved on to working freelancing and starting my own business.

Did the risk pay off?

Yes. Ten folds!

I learned:

  • That it’s okay if you don’t know what to do. Everything is learnable.
  • Taking jobs that pay little in cash but offer tremendous learning experience is like going to college, but getting paid.
  • Taking intelligent career risks can rapidly advance your success
  • Using your personal network as leverage is great for finding work. People love helping people.
  • Doing part-time work and building skills is great for pivoting to your next move (my sales experience at Marriott helped me start a business)

How Can You Take Intelligent Career Risks?

There are several ways and also several types of risks you can take that have HUGE potential for future career success.

You can learn more here from some top performing tech industry entrepreneurs and experts.

If you want to learn more on how you can advance your skill set and career by taking ‘risky’ jobs than you definitely don’t want to miss reading this article online by Tim Ferriss (one of my favorite authors). I especially like risk #1 of finding jobs that pay less in cash but offer tremendous learning experience.

Click here to learn how to take intelligent career risks.

COMMENTS:

Have you ever taken a career risk that paid off? Share your stories in the comment sections! We’d love to hear from you.

How To Use Unusual Approaches to Land Audio Engineering Jobs

How To Use Unusual Approaches to Land Audio Jobs

Horrible job search techniques are one of several mistakes people make in trying to get an audio job. Not having a proper system in place to actively seek your dream job will yield you no results and waste your precious time.

The “Shotgun Approach” is what most amateur audio engineers do to try and find audio jobs. They send out their resume dozens of times to jobs that looked interesting with no rhyme or reason. Often, we use the logic, “something has to stick, right?” Wrong!

The other common approach is just as ineffective — The “Wait and See Approach.” We send out a resume –wait…wait some more, feel terrible, and get demotivated. And then, do it again!

The right way to do it, the way top performers land audio gigs, is to get laser focused and specifically pick 1 job title and 3 companies you’d like to work for. Then work backwards to get to know people at these companies and get the inside scoop on if the job is right for you. This is called “Natural Networking.”

For example, here’s how you do this technique:

Step 1) Pick a job title- “recording engineer, dialogue editor, etc..”

Step 2) Pick 3 companies you want to work for- “Ocean Studio, Cartoon Network, Skywalker Sound”

Step 3) Use social media or company websites to find current or previous employees that work at the company and get their contact info. (use linkedin, facebook, twitter, etc. and search for people that work at “company”) Look for people that have the job title you want or better yet, the higher level people (managers, hiring agents, presidents)

Step 4) Send them a quick 3-4 sentence email introducing yourself and asking for a meeting. Tell them you’re interested in the company and are conducting research for jobs. Get a 15 minute coffee meeting and just talk about them and the companies “needs” for the position you’re interested in.

Most people are going to respond. Some aren’t. But that’s okay. If you send 10 of these messages a week, you’ll get between 5-7 responses. Remember that people love helping other people. But most people never ask. And asking is the best way to get your dream audio job.

By the way, most people are busy and may not meet, so emailing back and forth or a quick phone call is okay too. Just make it easy for the other person, and never intrude on their time.

Some questions to ask in your natural networking interviews in your meetings:

  1. What skill set is required in the job?
  2. How did you get your start in the company?
  3. How do you like your position?
  4. What’s one thing you wish you’d known before you got started?
  5. What are the companies greatest challenges?

This is the insider info that top performers obtain and use to their advantage.

Imagine, you were able to get this data from a current worker of the company on your list. And you tailor your resume based on what you’ve learned the company needs. And even if you don’t have the experience, companies hire people they know and trust. You’ve just met with somebody from the company, and as long as you didn’t act like a weirdo, you should be able to get connected directly with an interview.

This is how top performers get audio gigs. You may have heard that you have to go out and network. But it’s not going to a sleazy event and talking to people that want the same thing you do: a job. It’s a more natural approach. And getting specific on what you want.

The audio jobs aren’t really advertised on the web or on job boards because the smart audio engineers are snagging them up before the companies can post these jobs.

It can be intimidating at first when you do this. But don’t let fear get the best of you.

You deserve a better quality of life, and you deserve your dream audio engineering job.

If you’re shy like I was in the beginning of my career, I suggest reading How To Win Friends And Influence People. This book helped me overcome networking anxiety, helped me communicate better, and got me more friends.

So if you’re sick of what you’re doing now, and want your dream audio job, then follow these guidelines to get you what you deserve.

 


 

Action Steps:

  1. Pick a job title
  2. Pick the top 3 companies you want to work at
  3. Find people at the company using social media to meet them, ask questions, and make friends
  4. Ask for the job

 


 

What are your successes? Did you do these techniques and face any challenges? Comment below and share your story with us! Share this post if you like it and think it could help your friends. Give first, get later! Stay awesome!

 

Hey!

 

Smart Audio Income is going to help you get clients, earn money, and enjoy a better quality of life as an audio engineer.

We’re currently under construction with designing the website.

In the next few months you’ll have access to never before seen content teaching you what the best audio engineers do to find jobs and earn a nice living.

Stay tuned and in the meantime sign up for our FREE newsletter to get the inside scoop when we launch and to get a once-a-week email teaching you the top audio engineering income earning tactics.